Why Audience Research Is Important and focus groups

Audience Research is important because:

• You need to include things in your magazine which will appeal and satisfy your target audience.It give you a better understanding of what to put in your magazine e.g the artists you put in the magazine.
• It tells you what will attract your target audience as a 25 year old would be interested in things which a 16 year old would really be interested in.

Questions To Ask When Conducting Audience Research:

• How much would you pay for a magazine of the Rock Genre?
• What artists would you like to see in this genre of magazine?
• Would a CD included appeal to you more than a magazine without one?
• How frequently would you like the magazine to be published?
• What type of articles would you want to see included in the magazine?
• Would you be more likely to read the magazine online as a download? Why?
• What costume choices would you like to see on the artists?

Audience Research

Focus Group