I based my magazine on research of the magazine KERRANG!. This magazine is a Uk based magazine devoted to the rock genre, it was published by Bauer Media Group. In the early 2000s it became the best-selling British music newspaper.
BAUER MEDIA REACHES OVER 22 MILLION UK ADULTS EVERY WEEK.
Bauer Media UK reaches over 22 million UK consumers
every week through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. It is a large European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world.
I would want this media group to distribute my product as
they are such a large company which distribute to multiple countries therefore
meaning a larger mass audience for my media product.
The benefits which I would gain from being associated to this
institution would be reaching over 20 million UK customers with my product as
the association reaches over 22 million a week. It is a large European-based media company
meaning that my product would also be sold around to people all over Europe.
In order to find out why this distribution choice was a good choice i had to research multiple facts about them. Including sales figures etc.
The places in which I would distribute my product would be in large shops such as Tesco, Asda and Morrisons because these shops are really large and dotted around the country meaning that there is more of a chance that my product would be purchased in one of these shops than in a smaller store. This is helping me distribute my product to a wider audience.
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